Pringles - Grand Slam Campaign (Australia) (Watcher)
A sports fan’s attention is stolen by a Pringles can on the table, where “Mr. Pringles” winks, ending with the can being snatched, perfectly capturing the message: “So Good, It’s Hard To Focus.”
For this Pringles campaign video, a viewer is fully immersed in watching a sports game until their attention is diverted by a Pringles can on the dining table. As they turn back, the iconic “Mr. Pringles” mascot winks at them. The video concludes with a sharp cut as the Pringles can is suddenly snatched from the table, perfectly emphasising the campaign’s message: “So Good, It’s Hard To Focus.”
Featuring Reiss Kershi stuck in a dilemma on prioritising the sports game or the Pringles' Bottle on the table, because it’s just So Good, It’s Hard To Focus.
Client: Pringles Global
Talent: Reiss Kershi
[Agency Team]
Agency: Ogilvy Singapore
[Production Team]
Production House: Tristeps Studios
Executive Producer: Henry Chua
Director: Aloysius Ong
Assistant Director: Henry Chua
Photographer: James Lum
Producer: Siti Aisyah
Director of Photography: Donovan Wan
1st Cam Assist: Syakir Bahrin
2nd Cam Assist: Hao Zhe
Gaffer: James Lum
Grip: Jun Yuan, Wesley Neil Dragon
PA: Larine
DIT: Kor Yee Wan
Art Director / Food Stylist: Melanie Leong
Art Assist: Amandy Tan
Food Assist: Raizan Ong
HMUA: Hana Leong
Wardrobe: Amandy Tan
[Post-production Team]
Editor: Kor Yee Wan & Terence Sia
Colour Grading: Terence Sia