Shake Shack Sambal Burger Commercial

A commercial for Shake Shack Singapore on their Sambal Mayo Burgers and Fries.

In this visually captivating culinary story, we explore the essence of Singapore's heritage and culture through a brand collaboration with Shake Shack's upcoming Limited Time Offer (LTO) menu. Utilizing dynamic visual elements such as Drone, High-Speed, and Macro Shots, the documentary short delves deep into the craft behind the LTO's gourmet burgers.

The focal point of the video is the meticulous preparation of Shake Shack's LTO dishes, highlighting the infusion of key heritage ingredients. The chef takes the audience on a sensory journey, offering commentary on the tasting experience and reminiscing about familiar flavors that resonate with Singaporean culture.

This documentary not only unveils the craftsmanship behind Shake Shack's menu but also provides a rich understanding of the cultural significance embedded in each dish. Through this immersive storytelling, viewers gain insight into the fusion of tradition and innovation, emphasizing the unique culinary journey Shake Shack brings to its audience with this culturally inspired LTO.

Client: Shake Shack Singapore

Talent: Jeremy & Henry

[Production Team]

Executive Producer: Henry Chua

Agency Director: Aloysius Ong

Production: Prettymuchfilms

Director: Thomas Goh

Producer: Alvin Ling

1st Assistant Director: Stephen

Director of Photography: Lim Jin Yu

Camera Assistant: Azrin Putra

2nd Unit Director of Photography: Wind

2nd Unit Camera Assistant: @dfisherii

Phantom Camera Team: Terence Sia, Senthil, Mavis Lai

Drone Team: @snapx_sg

Photography: Bryan Foong

Gaffer: Niki Muliade

Grips: Azman, Lim Yue Qun & Aylwin

[Art Team]

Art Director: Sen Zhi Yu

Makeup Artist: Hana Leong & Sheryl Huang

Food Stylist: Melanie Leong

Food Stylist Assistant: Xavier

Production Assistant: Melvin

[Post-Production Team]

Post Production & Sound Post by Thomas Goh

Previous
Previous

Airing with Steigen Singapore

Next
Next

Airing with Steigen TVC