Shake Shack Sambal Burger Commercial
A commercial for Shake Shack Singapore on their Sambal Mayo Burgers and Fries.
In this visually captivating culinary story, we explore the essence of Singapore's heritage and culture through a brand collaboration with Shake Shack's upcoming Limited Time Offer (LTO) menu. Utilizing dynamic visual elements such as Drone, High-Speed, and Macro Shots, the documentary short delves deep into the craft behind the LTO's gourmet burgers.
The focal point of the video is the meticulous preparation of Shake Shack's LTO dishes, highlighting the infusion of key heritage ingredients. The chef takes the audience on a sensory journey, offering commentary on the tasting experience and reminiscing about familiar flavors that resonate with Singaporean culture.
This documentary not only unveils the craftsmanship behind Shake Shack's menu but also provides a rich understanding of the cultural significance embedded in each dish. Through this immersive storytelling, viewers gain insight into the fusion of tradition and innovation, emphasizing the unique culinary journey Shake Shack brings to its audience with this culturally inspired LTO.
Client: Shake Shack Singapore
Talent: Jeremy & Henry
[Production Team]
Executive Producer: Henry Chua
Agency Director: Aloysius Ong
Production: Prettymuchfilms
Director: Thomas Goh
Producer: Alvin Ling
1st Assistant Director: Stephen
Director of Photography: Lim Jin Yu
Camera Assistant: Azrin Putra
2nd Unit Director of Photography: Wind
2nd Unit Camera Assistant: @dfisherii
Phantom Camera Team: Terence Sia, Senthil, Mavis Lai
Drone Team: @snapx_sg
Photography: Bryan Foong
Gaffer: Niki Muliade
Grips: Azman, Lim Yue Qun & Aylwin
[Art Team]
Art Director: Sen Zhi Yu
Makeup Artist: Hana Leong & Sheryl Huang
Food Stylist: Melanie Leong
Food Stylist Assistant: Xavier
Production Assistant: Melvin
[Post-Production Team]
Post Production & Sound Post by Thomas Goh