PRINGLES - GRAND SLAM CAMPAIGN (KOREA)

“So Good, It’s Hard To Focus” – In this playful Pringles campaign, even a focused sports player on TV is irresistibly distracted by the crunch of Pringles Original, breaking the fourth wall and showing that no one can resist the iconic snack.

In Tristeps Studios and Ogilvy’s Pringles video, a focused sports player on TV is distracted by the irresistible crunch of Pringles Original. Breaking the fourth wall, the player stares out as the camera reveals a viewer on the couch moving the Pringles can. This playful video perfectly captures the campaign message: “So Good, It’s Hard To Focus,” highlighting the snack’s universal appeal across Korea.

Client: Pringles Global

Talent: Sean Chee and Gangryun B

[Agency Team]

Agency: Ogilvy Singapore

[Production Team]

Production House: Tristeps Studios

Executive Producer: Henry Chua

Director: Aloysius Ong

Assistant Director: Henry Chua

Photographer: James Lum

Producer: Siti Aisyah

Director of Photography: Donovan Wan

1st Cam Assist: Syakir Bahrin

2nd Cam Assist: Hao Zhe

Gaffer: James Lum

Grip: Jun Yuan, Wesley Neil Dragon

PA: Larine

DIT: Kor Yee Wan

Art Director / Food Stylist: Melanie Leong

Art Assist: Amandy Tan

Food Assist: Raizan Ong

HMUA: Hana Leong

Wardrobe: Amandy Tan

[Post-production Team]

Editor: Kor Yee Wan & Terence Sia

Colour Grading: Terence Sia

PRINGLES - GRAND SLAM CAMPAIGN (KOREA)

Follow our socials for our latest commercial works

Pringles - Grand Slam Campaign (Korea) (Watcher)

Wells Singapore - Everyday With Wells