Aputure - MY Life with The One
A commercial made for the release of the Aputure Infinibar for Aputure Asia featuring the versitatlity of the lights in telling the story of a person living in a dystopic world
In a dystopian reality shaped by water scarcity, follow Lee Yoo Jin on her daily journey, shedding light on the crucial importance of hydration. The storyline seamlessly integrates the promotion of Aputure's Infinibar, featuring its 1-foot, 2-foot, and 4-foot magnetic bars that sync effortlessly with the DMX system via the Sidus Link app. As Lee Yoo Jin embarks on her quest, The One water purifier emerges as a beacon of hope, providing a constant supply of pure water amid depleted sources.
The narrative unfolds dynamically, capturing Lee Yoo Jin's intense dance routine and her triumphant return home. The Infinibar becomes a steadfast companion, casting its magnetic glow in sync with her activities, while The One water purifier serves as a symbol of reliability. In the final moments, Lee Yoo Jin savors water, with all other lights dimming, leaving The One brilliantly lit, symbolizing its pivotal role in sustaining life in a world starved of water. "My Life with The One" is a captivating tale where Aputure's Infinibar illuminates more than just a space; it becomes a beacon of hope, seamlessly synchronized with The One through the innovative Sidus Link app.
Client: WELLS Singapore
Talent: Yoo Jin Lee
Voice Over: Mandy Leong
[Production Team]
Agency: Tristeps Studios
Executive Producer: Henry Chua
Director: Bryan Foong
Co-Director/ Assistant Director: Aloysius Ong
Assistant Producer: Kammi Kwan
Director of Photography: Donovan Wan
Camera Assistant 1: Terence Sia
Gaffer: James Lum
Grip 1: Daniel Pang
Grip 2: Daniel “BIG”
Grip 3: Kelly Yuen
Junior Grip 1: Leonard Wong and Perry Phua
Production Assistant 1: Amandy Tan and Leonard Tang
[Wardrobe Team]
Wardrobe Team: Kammi Kwan & Eric Tang
Make-up Artist: Jen Lim
[BTS Team]
Claudio Chock, Fredrick Hong
[Post-Production Team]
Post-Production Editor: Terence Sia & Donovan Wan
Sound Post and Colour Grading by Mocha Chai Laboratories
Location Support: Raw Space Singapore
Equipment Support: Cinegear Singapore